New here? Start with START HERE — How to Listen to The Corporate Refugee™
Most people assume franchising is a numbers game — that success comes down to access, capital, or confidence.
In reality, the opposite is true.
About 98 out of 100 people who explore franchising never buy. Not because they failed — but because they paused, hesitated, or realized the system wasn’t right for them.
This episode explores what that data actually reveals about discernment, readiness, and why not choosing is often the most honest outcome.
This is not an argument for franchising. It’s a framework for deciding well.
